Online gambling going down the toilet?

January 15th, 2009

Good viral ads are the ones that stay with you long after you’ve logged off. They get mentioned in online and offline conversation. And of course they make countless appearances in email inbox’s around the world. But the really good ones are those that use established hype, breed spin offs and keep us hanging on for the follow ups.

Piggs Peak got the ball rolling with this ad. You have no idea what the advert is for until the end and you can’t stop watching. They could never have got away with this in above the line media.

But the stroke of viral marketing genius came from the guys at Cool Hand Poker. Filming it all in their office bathroom and using staff members they created this spin off. It made me realise that some of the best marketing minds work in Online Casinos. Sometimes toilet humour rocks.

Ever since I saw it I’ve been thinking of poker hands and what the next instalment could be. Nothing’s come to me yet. Have you got any ideas? Let’s see them here.

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